METAVERSE: AR UNBOXING
Motion Graphics, 3D, AR, Creative Direction
CLIENT: SONY
YEAR: 2022
When Sony wanted a one-of-a-kind unboxing experience for their LinkBud wireless earbuds, I was thrilled to help craft five digital environments using AR. Users could explore gaming, music, social, crypto, and product metaverses by scanning a QR code with their phones. Central to the experience was a digital NFT, showcasing how the LinkBuds seamlessly integrate with each metaverse in a never-ending video.
I created AR animations that were later integrated by a team of developers, and the experience was sent to influencers worldwide. Each side of the box featured a different metaverse, which users could explore by moving their phone around the box. Since the experience had to be viewable on a phone, I ensured the models were AR-ready and baked light information into the textures for the best viewing experience. The final result was an immersive, interactive journey into the world of wireless earbuds and beyond.
I created AR animations that were later integrated by a team of developers, and the experience was sent to influencers worldwide. Each side of the box featured a different metaverse, which users could explore by moving their phone around the box. Since the experience had to be viewable on a phone, I ensured the models were AR-ready and baked light information into the textures for the best viewing experience. The final result was an immersive, interactive journey into the world of wireless earbuds and beyond.
